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Nowadays transcription is considered as a way by which businesses can grow and succeed, but what is transcription? Transcription is defined as the process of converting an audio file or video file into written form. The concept is not new as we know that throughout history some people were responsible for writing things that had been said during a court session or any important session. However, the only difference is that it has been digitalized and is done by the ways that technology has offered such as AI machines. Currently, the process is done by humans who are specialized or trained to capture every single word. There are various benefits to having the audio content transcribed and here is a list of reasons why we should take transcription as a serious and helpful marketing aid. In this article, we are going to discuss the benefits of transcription marketing such as:
- Improved Search Engine Optimization (SEO)
- Efficient Collaboration and Communication
- Easy Reference and Review
- Helping participants stay more engaged and attentive during the session
- Documentation and Compliance
- Improved Meeting Efficiency
Improved Search Engine Optimization (SEO)
SEO has turned into one of the most crucial concepts in digital marketing and having the content SEO optimized is the main aim of any business since it will be more accessible and as a result, the number of audiences will rise drastically. Search engines are designed in a way to grasp and identify the potential keywords that the desired audience and researchers would intend to use, and consequently, the content which is written in a most standard way will pop up.
When the content is in audio or video form, having it transcribed will add to the opportunities that it might provide for the growth of your business since the written content is detected by search engines rather than the audio file. Transcription for videos is done to provide captions and subtitles and luckily the captions are accessible for search engines which is a huge opportunity for small businesses to be seen because the users and researchers would go for the transcribed content.
Efficient Collaboration and Communication
One of the core ways through which you can grow your business is to have an efficient relationship with customers or influencers, and this will add to the progress of your business. As long as you consider transcription as a part of your business your growth is guaranteed because it shows that you care for any kind of customer and you treat them equally, especially the ones who do not speak the language of the video and those who are suffering from hearing impairments.
Additionally, the relationship that is built based on the transcribed content will allow you to know what the target audience thinks and what offers they have to propose, and it will add to the quality of your product and future content.
On the other hand, influencers might accept to publish and advertise your transcribed content to raise awareness about your business or your brands. This will be also influential in attracting more customers and clients for your services or products.
Easy Reference and Review
As I mentioned earlier, the relationship between your customers and you can tell you a lot about your services. For instance, a strong relationship will allow your customers and clients to openly share with you the needs they are looking for and the ideas they might have for your brand which is a bonus.
Sometimes the audio content which can be anything needs to be reviewed and proofread, therefore, the transcription of the same content will allow the reviewer to easily write down the revisions and comments they have on specific content, whether is educational and academic or business-related content.
The audio content which is an essential sort of primary source can be hard to refer to while gathering information to write a research paper or thesis on academic fields. Luckily, the transcription will allow you to refer to the points you want and mention them with no difficulty.
Helping participants stay more engaged and attentive during the session
During a lecture, an interview or an important meeting session, it is crucial to keep the people present engaged and focused. It is possible only when people do not need to take notes and write stuff. Making sure that the meeting is being recorded to be transcribed later on, will add to the effective participation and will raise the focus and engagement of each one of them.
The participants or students in a session will focus on the concepts that are being discussed rather than the most paying attention to every single word they write, and they will be more attentive present during the session. Transcription will also provide the possibility for the written text to be marked on the essential points and be summarized with the best quality.
Documentation and Compliance
In different fields such as the medical and legal fields, documentation is valued the most since the information needs to be saved properly for future reference and compliance when it is necessary to bring the information up.
In the legal field, for instance, documentation and its accuracy are a core concern. The court sessions and the interviews gathered from the defendant and witnesses need to be transcribed to provide the possibility of proper documentation.
In the medical field, surgeries and some other medical operations should be transcribed to explain what has happened during the process and to bring the evidence when it is called upon.
Improved Meeting Efficiency
The outcomes that result from a serious meeting are meant to enhance the business and the profit that it makes. During the meeting, since note-taking is off and people are mostly focused on the ideas being shared, the possible outcomes will be more effective and beneficial.
When the meeting is being recorded to be transcribed in the future, the focus is mostly on the opinions and the suggestions that might help the company and its benefit rather than trying to keep the session saved and documented. It has been proved that the meetings in which the later transcription was promised were more efficient and helpful rather than those that have not been transcribed.
Dscribers and Transcriptions
At Dscribers, we pride ourselves on delivering transcription services that go beyond the ordinary. Our brand is built on a foundation of trust, transparency, and a commitment to excellence. With a focus on customer satisfaction, we offer a range of features that set us apart:
No Hidden Fees
We believe in clear, upfront pricing. With Dscribers, you won’t find any surprise charges or hidden fees. We value transparency and aim to provide you with cost-effective solutions.
Human-Based Transcriptions
Our transcriptions are not just the result of automation but are crafted by our team of full-time transcribers. This human touch ensures the quality, accuracy, and attention to detail that your content deserves.
Full-Time Transcribers
Our dedicated team of full-time transcribers is always at your service, guaranteeing that your projects are handled with the utmost care and professionalism.
Best Price
We understand the importance of affordability. Dscribers offers competitive pricing without compromising on the quality of our services, making us the best choice for your transcription needs.
Accuracy is the Key
We take pride in the precision of our work. Dscribers ensure that your transcriptions are not only completed promptly but are also exceptionally accurate.
Fast Turnaround
Time is of the essence, and we respect that. With our efficient services, you can count on receiving your transcripts promptly, without sacrificing quality.
